About Me
Respectful Marketing Strategies

Howdy, my name is Donald Fowler. I used to dislike advertisements and marketing efforts. I didn't like the heavy-handed approach that some marketers took in trying to encourage me to buy their products. For that reason, I find it amazing that I would later develop a passion for marketing in the future. I think it was because I didn't understand how there were other marketing methods that could be used that were less over-the-top and that showed the utmost respect to the consumer. For this reason, I have decided to create a blog on business and marketing where I will try to influence marketing practices in my own way.


3 Reasons Small Businesses Need A Public Relations Firm

5 November 2020
 Categories: Business, Blog

Growing a successful small business is no easy task. Small business owners often wear many hats, which can make it difficult to dedicate enough time to vital aspects of the business. One of the areas that often goes overlooked by small business owners is public relations. A lot of small business owners believe that public relations are something that only larger companies need, but the benefits of an effective public relations campaign can extend to businesses of all sizes. Read More …

The Ins And Outs Of A VPAT Certification

14 October 2020
 Categories: Business, Blog

Creating digital products can be lucrative, especially if you are able to market your products to government agencies. Strict requirements are in place when it comes to the compliance of digital products used by government agencies in their day-to-day activities. If you are hoping to secure a government contract in the future, you will need to ensure that your digital product has a VPAT certification. What is a VPAT certification? Read More …

How Whole Genome Sequencing Can Be Used To Treat Patients

21 September 2020
 Categories: Business, Blog

If you work in a hospital setting or a doctor's office, there is a good chance that you could benefit from making use of whole genome sequencing. Although you might use a lot of different methods to treat your patients, you might not have spent much or any time working on genetics. However, there are whole genome sequencing services out there that can help, and working with these services might help you treat your patients in a more effective way for the reasons below and more. Read More …

Key Design Features For A Sidewalk Sign

25 August 2020
 Categories: Business, Blog

Many different businesses can benefit from using a sidewalk sign — a folding, A-frame sign that they can place on the sidewalk outside of the front entrance. Eateries often use sidewalk signs, as do specialty boutiques and a wide range of other types of retailers. If you're working with a custom sign company to design a sidewalk sign, you'll likely be focused on the look and wording of the sign. It's important to also think about the structure of the sign itself. Read More …

Top Things To Look For When Purchasing A Commercial Freezer

31 July 2020
 Categories: Business, Blog

If you are looking to invest in a commercial freezer for your business, there are certain things that you should look for. Then, you can make sure that the commercial freezer that you buy is right for your business. These are some of the top things that you will probably want to look for when making your purchase. Make Sure It's Rated for Commercial Use Naturally, the first thing that you should look for is a freezer that is rated for commercial use. Read More …